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Introduction to an endless aisle

The XBOX ONE Digital Store is a unique "endless aisle" digital shopping experience.  This project consisted of myself and an project  manager where we had a week long elaboration session with the XBOX Team in order to capture requirements to develop the concepts you see below.  This final deliverable was a prototype application that was to be unveiled at E3 where Microsoft would be using the application to on board big box stores as partners of the program.  Development and design was all done by myself in an extremely time crunched environment.  This project was very rewarding, extremely demanding, and I absolutely enjoyed every second of it.

 

A path to a demo

Since the time table for working prototype was so short, I quickly got to work on fleshing out demo happy path scenario's knowing that the rest of the application would need to be sorted after E3.

 

 

Industrial Design

I was also tasked with designing the physical enclosure for the E3 prototype application.  Below are some of the concepts presented to the XBOX Team.

V 1.0  Wire frames

Below are the initial medium fidelity wire frames that were made, it was decided later that a landscape layout would be best suited for the end user due to the various ways the screen was to be mounted in retail stores.